Chapter 8 “The Emergence if Critical and Cultural Theories of Mass Communication” of the Baran and David text discusses the impact of new forms of mass communication on society. The text discusses several communications theories about the way media catalyzes changes in social life. Advancements in communications and media affect social practices and the way we interact with one another. From the telegraph to the Internet each advancement in technology leads to changes in the ways we interact with one another from one generation to the next. “The new perspectives argued that media might have the power to intrude into and alter how we make sense of ourselves our relationship to others”(Baran and Davis 199).
Media makes a huge impact on social institutions and culture. Today’s youth consumed by media, they are often referred to as Generation M (for media). “Increasingly, children and young adults live in a mediated world where face-to-face communication with others is supplemented by and interwoven with a broad range of mediated communication, from instant and text messaging to email to television to movies to interactive video games” (Baran and Davis 200) The abundance of different ways to communicated at all times has allowed people to stay in contact with anyone and everyone. “Today some critics argue that newer media technologies such as iPods, the Internet, and video enabled cell phones are ‘personal media’ that are inherently biased toward individualism” (Baran and Davis 201) Generation M holds a great deal of power in the media industry. As the consumers technologies are constantly improved and reinvented. The internet is one of the most powerful sources of communication threw instant messages, video chats, email, message boards, blogs, and networking sites such as MySpace or Facebook, people can communicated instantly from anywhere in many different ways. Generation M has made websites such as Facebook a huge phenomenon. In the past five years it has evolved and grown.
“Facebook’s redesign: Time to listen to users?” by Jonathan Skillings discusses the recent redesign of Facebook and the negative reactions from its large number of site users. http://news.cnet.com/8301-17939_109-10201694-2.html “Hopeful, positive comments from Facebook users have been awfully hard to come by in recent days since the powerhouse social networking site pushed out a redesign that seems inspired, at least in part, by the up and coming Twitter service.”(Skillings) The article discusses how Facebook users have been protesting the new Facebook design. While Facebook is looking to consumers advice on how to make the site better is they only listed to users there would be no innovation. Do you think Facebook should listen to its users more? Do this would lead to a lack of innovation? Do you think Facebook is an example of a form of media that has effected our culture?